Drop 01 · 15.12.2026
Be the first
voice of Drop 01.
We’re choosing the creators who will be the first to wear Drop 01 and show it to everyone else. Real people, real content, no script.
Apply nowWho we are
Young. Angry.
Wild. Proud.
YAWP is streetwear made in Cairo, for everyone who has been told to keep it down. Louder than before.
Young — for who you are right now, not who you’ll explain yourself into being later.
Angry — not rage for show. The frustration of being told, again, to keep it down.
Wild — unfiltered where it counts. Real streets, real light, no script.
Proud — worn on purpose. Not an apology, not a disguise.
Loud
We don’t whisper. Every piece is made to be seen and heard.
Proof
Every piece is measured, weighed and checked before it leaves us. No guessing.
Pride
Made in Cairo, worn on purpose.
Ours
Built with the crew. #YAWPCREW
What lands at your door
Your kit, exactly
as the crew gets it.
A top
A Drop 01 hoodie or crewneck, picked for you.
Sweatpants
The Drop 01 sweatpants that complete the fit.
Socks
A pair of YAWP socks, tape or noise.
All of it is a gift from us, yours to keep. The designs stay a surprise until you open the bag on camera.
The collab
One video.
Your way.
One UGC video
15–30 seconds, filmed your way, in your own words. No script to read.
A gift from us
A full Drop 01 fit: a top, sweatpants and socks. Yours to keep.
Paid
A fee agreed with you upfront: half when we confirm, half when the video is approved.
- —What you deliver: the video, 3 different openings (the first 2–3 seconds), and all the raw footage. Vertical 9:16, no music.
- —How we use it: in YAWP ads on Instagram and TikTok for 60 days, and on YAWP’s pages.
- —Edits: up to two rounds, with our feedback within 48 hours.
- —Before launch: nothing is posted and nothing about the drop is shared until 15.12.
Dates
From apply
to live.
Now
You apply below. We reply within 48 hours.
By 18 Nov
We confirm the creators, agree the details and send each one their brief.
22–25 Nov
Your kit arrives at your door.
By 5 Dec
You deliver the video and the raw footage.
15 Dec
Drop 01 goes live, and so does your video.
Who we’re looking for
People who already
dress like us.
Your style
Oversized is already in your content. You don’t put on streetwear for an ad.
On camera
Natural, talks like you talk, Egyptian with some English. Good light, clean sound.
The basics
18 or older. Based in Cairo or Giza (Alexandria if it works). Followers matter less than the work.
Apply
Interested? Get loud.
Two minutes. We only ask for your address and payment details if you’re confirmed.
You’re on our list.
We read every application and reply on WhatsApp within 48 hours.
Questions
Before you ask.
Do I post the video on my account?
No, it isn’t required. If we agree on a post, we agree on it in writing first.
Do I get to keep the pieces?
Yes. The kit is a gift: a hoodie or crewneck, sweatpants and socks from Drop 01, yours to keep.
Is there a script?
No. You get a short brief with what to show, and you say it your way. You send us your three openings before you film, so there are no surprises.
When do I get paid?
Half when we confirm the collab, half when the final video is approved.
Can I talk about YAWP before launch?
Not before 15.12. Drop 01 stays between us until it goes live.